Abstract

Rebranding of a Piedmontese Agricultural Cooperative. This project involves creating a new identity for this small reality, making it more appealing while preserving its simple and down-to-earth style. The project outcomes address all the needs of Valli Unite, including business cards, merchandising, website and social profiles. This is all made possible and consistent thanks to the well-designed brand identity and brand guidelines.

Brand reel

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Selected Images

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Mission

Valli Unite's mission is to offer natural products and create experiences that allow people to immerse themselves, even for a moment, in an alternative reality and lifestyle.

Vision

To propose a different way of living that values everyday moments of community, embracing simplicity and respect for nature.

Brand values

Passion

For our agricultural life, the work and the lifestyle we love

Community

We are single being made from different people and different cultures

Balance

We are respectful towards the environment we live in

Dialog

We express ourselves freely. Contrasts bring benefits.

Tone of voice

Determined

We talk in a frank way, without too many words

Passionated

We are not poetic, we are genuine and full of passion

Easygoing

Our Language is down to earth, simple and sincere

Brand positioning

Valli Unite positions itself in the market with solid production rooted in a traditional approach, yet open to embracing new technologies.